VOLKSWAGEN | Russian River

CLIENT | Volkswagen

// The Challenge:

Volkswagen wanted to introduce their full line of SUV's, along with all new Volkswagen Atlas--their 7-passenger SUV to media, influencers and VIP guests in a memorable way. They needed an experience that was as rugged and exciting as the new flagship SUV they were about to launch.

// The SOLUTION:

Mint designed an event that immersed guests in adventure at every touch point: scenic drive courses, vehicle demos, and ample drive time in the SUV's. We also heightened the sense of adventure with hikes through the Redwoods, forest bathing, glamping, campfire building, outdoor dinners, sunrise yoga, and stargazing.