VS PINK | Austin, TX

CLIENT | PINK by VIctoria’s Secret

ACTIVATION TYPE | INFLUENCER EVENT

CAMPaign strategy | MAIN CHARACTER ENERGY IN THE HEART OF THE CITY

CAMPaign direction | exploration + self expression

CAMPaign vision | Pink breaks mold and forages new path of diversity and inclusivity

Brand Tagline | NEXT CHAPTER RETREAT / MAIN CHARACTER ENERGY

WHAT MINT DID:

Created a multi-day experience in the heart of Austin to launch their Next Chapter rebrand with 65 brand ambassadors. The experience consisted of exploring the bright and budding city of Austin through activities that would embellish main character energy - graffiti mural painting, guided paddle boarding on ladybird lake, yoga in the park, movement with Kanoa Green, writing workshops, custom massages, curated hospitality, concerts in the city, and exclusive dinners out on the town allowed influencers to connect deeply and embrace their main character.