COCOKIND | Joshua Tree

CLIENT | Cocokind Skincare

ACTIVATION TYPE | INFLUENCER + BRAND AMBASSADOR RETREAT

BRAND VISION | Launch new hydration products to brand ambassador team and test them out in the high desert


WHAT MINT DID:

Create a multi-day, high desert retreat experience Cocokind’s first ever brand retreat! We had the honor of welcoming their incredible team and brand ambassadors to the breathtaking beauty of the desert. Surrounded by stunning backdrops, iconic Joshua Trees and rock formations, we helped curate this space for Cocokind to reconnect on a human level and put their barrier supporting, hydration hero products to work!

By blending nature’s elements with activities that would inspire and refresh, we were able to help bring their vision to life at AutoCamp’s luxury glamping Joshua Tree location.

Brand Activation | Joshua Tree

/// COCOKIND BRAND RETREAT:

  • branded beauty bar

  • pop up outdoor movie

  • custom menus and tablescaping

  • beautiful community building moments

  • warmth + hydration starlit dinners (complete with a custom chia fresca mocktail)

  • refreshing lymphatic drainage facials

  • private sound bath in Joshua Tree National Park

  • private sunrise yoga class at Autocamp Joshua Tree

  • lunch + exploration in Pioneertown

  • cozy fireside s’mores and chats

  • custom gifting and room drops

We love that Cocokind is a brand that stands behind their people as human beings deeply conscious about each other and the planet and their first (hopefully of many!) brand retreat reflected that wholeheartedly.

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