COCOKIND | Joshua Tree
CLIENT | Cocokind Skincare
ACTIVATION TYPE | INFLUENCER + BRAND AMBASSADOR RETREAT
BRAND VISION | Launch new hydration products to brand ambassador team and test them out in the high desert
WHAT MINT DID:
Create a multi-day, high desert retreat experience Cocokind’s first ever brand retreat! We had the honor of welcoming their incredible team and brand ambassadors to the breathtaking beauty of the desert. Surrounded by stunning backdrops, iconic Joshua Trees and rock formations, we helped curate this space for Cocokind to reconnect on a human level and put their barrier supporting, hydration hero products to work!
By blending nature’s elements with activities that would inspire and refresh, we were able to help bring their vision to life at AutoCamp’s luxury glamping Joshua Tree location.
/// COCOKIND BRAND RETREAT:
branded beauty bar
pop up outdoor movie
custom menus and tablescaping
beautiful community building moments
warmth + hydration starlit dinners (complete with a custom chia fresca mocktail)
refreshing lymphatic drainage facials
private sound bath in Joshua Tree National Park
private sunrise yoga class at Autocamp Joshua Tree
lunch + exploration in Pioneertown
cozy fireside s’mores and chats
custom gifting and room drops
We love that Cocokind is a brand that stands behind their people as human beings deeply conscious about each other and the planet and their first (hopefully of many!) brand retreat reflected that wholeheartedly.
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