Each experience we create is uniquely customized to your needs, and we wouldn’t have it any other way. Your brand is as individualized as the guests that have the opportunity to connect during our experiences. With this in mind, our team curates one-of-a-kind spaces with the intention of inspiring your audience to engage with your brand.

Our process breathes life into the event and reflects your brand in an elevated experience that guests can escape to. We were grateful for our recent brand activation with Boursin to create Glamp Boursin, where we were able to embrace a new meaning of glamping with the experience being brought into their consumers backyards.

Glamp Boursin is a contest that was developed to interact with food enthusiasts, with the chance to win an overnight culinary escape in their own backyard. With the target audience on foodies, it was important to curate an experience that focused on epicurean indulgence, the ability to entertain their curiosity to experiment, and moments that were worth sharing to their social circles. Insights into societal changes are also beneficial when looking at trends to incorporate into our experiences.

With outdoor entertaining becoming widespread, camping has seen a rise in popularity over recent months. While we are seeing a transition back to normal gathering once again, outdoor cooking and entertaining continues to remain an interest in lifestyles, with 44% of consumers enjoying cooking outdoors and 34% interested in trying new outdoor recipes (Edible Inc). These trends and factors together, ignited the idea behind Glamp Boursin.

Key elements such as visuals, activities, and of course, lots of Boursin cheese, are vital to transforming the space into an elevated glamping experience that is inspiring and delicious. To bring the glamping experience to life, we partnered with Under Canvas for a pop-up experience with luxurious tents to convey upscale camping in ones backyard. One that would also possess the comforts of being at home.

Guests will find a chic lounge area, complete with a couch and lawn games to enjoy. They will then transition to a stunning dinner under the stars, with ambient lighting and dinner cooked by a private chef. As the sun goes down, guests will be able to snuggle up by the campfire, with a s’more bar prepared of tempting toppings and accoutrements. Nearby, guests will use their creativity to create their own cocktail at a vintage bar. In the morning, the guests will awaken to a coffee bar and breakfast as their overnight glamping experience comes to a close.

This experience while magical within itself, also has to reflect the Boursin brand and highlight the joy of epicurean discovery with its product. Accent pieces such as glassware, votives, and greenery will add the finishing touches to the space, staying within the Boursin branded colors, in addition to branded placemats. As guests are there to interact with their product, Boursin has a full menu lineup to provide elevated meals with the latest food trends. With a personal chef to prepare Boursin inspired canapés, a three-course dinner, a s’mores bar, and brunch the next morning.

Boursin’s brand activation is a great way to leave lasting impressions on their consumers, interacting with them on a more personal level. The culinary exploration connects Boursin to their consumers in a unique way and gives meaning to why their product exists and how their market identifies with it in their lives. The power behind experience marketing focuses on that deep connection that companies should build with their customers in efforts that lead to brand loyalty. At Mint Collective, we create those innovative experiences that bring your brand to life in unforgettable ways, helping you focus on connecting and building those relationships.