BAREBONES | Flagstaff

As always, the 2023 Overlanding Expo West was an annual highlight. With over 400+ exhibitors of Overland, Adventure Travel, Outdoor, Camping & Equipment and 175+ specialized classes, slideshows, demos, & activities, it is a weekend we look forward to year after year.

Overland Expo® is the premier overlanding event series in the world—no other event offers the scope of classes taught by the world’s leading experts alongside a professional-level trade show that brings together all the camping and vehicle and motorcycle equipment and services you need to be inspired to embrace (and be prepared) for the great outdoors.

This year we came to support our longtime friends and MINT Brand Partner Barebones Living host a special Overlanding Expo West Happy Hour for the Exhibitors + Community.

WHAT MINT DID

// Create a Barebones Living Pop Up Lounge utilizing newly launched and fan favorite Barebones items for Overlanding Community to experience first-hand as they sipped a happy hour beverage out of their newly customized Barebones enamel mugs.

// Build, curate and staff the Barebones Happy Hour Display + product giveaway for over 1000 community members

// Educate and inform on the Barebones Product line including where to find them during the Expo to try out and purchase Barebones gear

// Capture valuable content of the Barebones activation including behind the scenes for their brand marketing team + marketing support for future brand events

Interested in becoming a MINT Brand Partner and elevated your reach and exposure with the outdoor community?