LEVI'S | San Diego
CLIENT | LEVIS
CAMPAIGN STRATEGY | SUSTAINABLE CRAFTING IN ACTION
CAMPAIGN DIRECTION | CRAFTING WITH COMMUNITY
CAMPAIGN VISION | LEVIS IS A GLOBAL LEADER IN JEANSWEAR OFFERING A WIDE RANGE OF STYLE AND SUSTAINABLY SOURCED DENIM SUITABLE FOR EVERY CONSUMER
WHAT MINT DID:
Created a multi-day Pop Up Wreath Making Workshop at San Diego State University, bringing their campaign to life for the launch of their new flagship store in San Diego. Vintage Levis brought participants together onto the SDSU campus to indulge in a day of creativity and festivity, with sustainable materials as the source of innovative activities. Our custom wreath making workshop led to enhanced community engagement and memorable moments for participants to share and uniquely crafted gifts to take home.
/// LEVIS EXPERIENCE:
brand activation + experience design
event production + execution
curated wreath workshop
sustainable + eco-friendly sourcing
LEVIS brand created their 2022 campaign to inspire their consumers to CREATE and ENGAGE with the brand and with one another. Just as the LEVIS brand has retained the integrity of their name through originality, courage, innovation, sustainability, this campaign invited students to explore their own creativity, bringing them along for a day of unique activations that pair LEVIS with a taste of style, community, and eco-friendly innovation.
The LEVIS campaign combined craftsmanship, creativity and sustainable practices - Mint Collective’s specialty - and the team was ready to bring their vision to life.
The San Diego State University Campus was the epic setting for this contemporary store launch and community event. From event production and execution, this two day pop up included a STATE-OF-THE-ART airstream fully decked out with classic LEVIS denim apparel, prizes + snacks, SUSTAINABLY sourced materials for a unique wreath making workshop, THOUGHTFULLY designed spaces, INNOVATIVE ideas led by our team experts, and a COMMUNITY pop up Wreath Making Workshop centered outdoors with the perfect custom details every step of the way.
Key Elements Included:
Sustainable Wreath Making Materials
Natural Floral Installations
Styling Elements
Chic Outdoor Lounge & Tablescapes
Engaging Wreath Making Workshop
LEVIS’ unique brand activation was able to leave a lasting impression with their students by interacting with them on a personal level while engaging them in a two-day pop up of innovation and creativity. The craft of innovation and creativity allowed LEVIS to connect to their consumers in a unique way and gave meaning to the ethos behind their iconic brand to showing how their market continues to identify with it in their lives. The power behind this type of experiential marketing creates a deep connection, building not just loyalty - but trust, recognition, and longevity.
At Mint Collective, we create innovative experiences that bring brands to life in unforgettable ways.
