HIRSCH WHISKEY | Joshua Tree

Brand Activation | Hirsch Whiskey

CLIENT | Hirsch Whiskey

CAMPAIGN STRATEGY | THE CRAFT OF EXPLORATION

CAMPAIGN DIRECTION | ADVENTURE WITH STYLE

CAMPAIGN VISION | HIRSCH is the ultimate premium spirit that inspires consumers to chase their horizons

BRAND TAGLINE | THE SPIRIT OF THE JOURNEY


WHAT MINT DID:

Create a multi-day experience in Joshua Tree, bringing their storyline to life for an influencer campaign and product launch. Vintage Land Rovers brought participants into the desert to adventure through the iconic Joshua Tree landscape, ending at a private cove for a curated Hirsch Whiskey mixology workshop surrounded by towering boulders.

/// HIRSCH WHISKEY EXPERIENCE:

  • brand activation + experience design

  • photo + video + storytelling

  • event production + execution

  • curated outdoor whisky tasting

  • drive experience + Joshua Tree adventure

  • glamping + dinner under the stars

Brand Activation: Hirsch Whiskey

HIRSCH Whiskey created their 2021 campaign to inspire their consumers to CHASE their HORIZONS. Just as the founder A.H. Hirsch pushed the craft of whiskey into uncharted territories, this campaign invited partner influencers to explore their own horizons, bringing them along for a journey to inspire and experience unique activations that pair HIRSCH with a taste of adventure.

The HIRSCH Whiskey campaign combined craftsmanship, adventure and nature - Mint Collective’s specialty - and team was ready to bring their vision come to life.

Joshua Tree was the epic setting for this adventure fueled product launch and influencer event and AutoCamp Joshua Tree, a Mint preferred Outdoor Hospitality partner, was home base. From event production and execution, this three day event included ADVENTURE into Joshua Tree National Park with a vintage EuroSport Land Rover drive experience, LUXURY accommodations in kitted out Airstreams, STUNNING dinners under the stars, PRIVATE pop up Mixology Workshop deep in the park paired with the perfect custom details every step of the way.

Key Elements Included:

  • Custom Bar Mats + Aprons

  • Custom Menus

  • EuroSport Land Rover Decals

  • Influencer Gifting + Room Drops

  • Custom Bar + Display Cases

  • Styling Elements

  • Chic Outdoor Lounge & Tablescapes

  • Local Gifting

HIRSCH’s unique brand activation was able to leave a lasting impression with their influencers by interacting with them a personal level while bringing them along for an incredible adventure. The craft of exploration connected HIRSCH to their consumers in a unique way and gave meaning to why their product exists and how their market identifies with it in their lives. The power behind this type of experiential marketing creates a deep connection, building not just loyalty - but trust and recognition.

At Mint Collective, we create innovative experiences that bring brands to life in unforgettable ways.

Interested in bringing your Brand Activation to life? Let's Connect

Jessie SvecBrand Activation