JOSHUA TREE BRAND ACTIVATION
Joshua Tree was the epic setting for an adventure fueled product launch and influencer event for Hirsch Whiskey. The Mint team was hands on from event production to execution for this three day event that included a vintage EuroSport Land Rover drive experience, stunning desert dinners under the stars, and a private pop up Mixology Workshop nestled deep in a secluded boulder cove.
This multi-day experience in Joshua Tree, brought the Hirsch Whiskey brand storyline to life and included:
brand activation + experience design
photo + video + storytelling
event production + execution
curated outdoor whisky tasting
drive experience + Joshua Tree adventure
glamping + dinner under the stars
