LUCID OWNERS RALLY + DRIVE EXPERIENCE
The Craft of Exploration | Journey from the Redwoods to the Shoreline
LUCID is the future of sustainable mobility, designing luxury electric cars that further reimagines the driving experience. Their groundbreaking technology exhibits their desire to go beyond mobility and design for a world where life is the most important journey a person will ever take. LUCID looks beyond tomorrow to shape a future where we no longer have to choose between doing great things – and doing the right thing.
To mark the 2 year anniversary of LUCID’s first deliveries, MINT helped them design, plan and execute an exclusive, invite-only experience to a small cross-section of LUCID’s Northern California Owners.
This interactive drive experience explored the iconic California Highway 9 through the windy road in the Red Woods down to the picturesque Santa Cruz beaches and up the famous Highway 1 to Half Moon Bay. The Rally was a 50 person / 25 car event that was a true fusion of the brand’s ethos and mission - bringing guests on a journey of luxury and sustainability - from the LUCID HQ to an unbelievable Farm to Table Lunch on Half Moon Bay.
In the true spirit of creativity and sustainability, every vendor we worked with aligned the the core values of the brand, placing exceptionally high priority on efficiency — while making the best possible use of the world’s resources.
LOCATION: Markegard Family Grass-Fed is an unbelievable regenerative farm that focuses on the social and environmental impact of farming with a deep connection to the earth, our bodies, the animals and local communities.
CATERING TEAM: Last Supper Society is a local, Black-owned brand activation agency that designs culturally-fluent campaigns at the intersections of food, culture and experience. Specializing in helping brands authentically connect with diverse audiences, LSS is a pioneer in unlocking the community-building magic of breaking bread as a technology for storytelling.
